Magnum has unveiled a new range of ice creams called Utopia, made using a new technique to mix ingredients in a marbled pattern.
This creates a multi-layered texture with swirled flavours and sauce for a rich and varied taste experience.
The range launches with two flavours: Double Cherry and Double Hazelnut.
Magnum Double Cherry combines marbled berry-flavoured and velvety panna ice cream, drizzled in sour cherry coulis sauce. The ice cream is covered in signature cracking Magnum milk chocolate and crunchy berry-flavour sugar pieces.
Magnum Double Hazelnut swirls hazelnut and caramel almond ice creams within a salted hazelnut sauce. The ice cream is coated in thick white chocolate studded with salted caramelised hazelnut, almond and pistachio pieces.
Both are available in multipacks of 3 x 85ml (RSP £4.25) and 85ml singles (RSP £2.30).
The launch will be supported by an “unmissable” marketing campaign from June that will include TV, out-of-home advertising, social media, experiential, audio and more.
