Magnum has introduced a new soy-based ice cream recipe for its vegan range, including Magnum Vegan Almond, which the Unilever brand says is its “most velvety vegan ice cream yet”.
Magnum Vegan Almond (RSP £2.30) offers smooth vegan vanilla ice cream coated in the brand’s signature vegan cracking chocolate and studded with almond pieces.
The soy recipe replaces Magnum’s former pea protein recipe for a more velvety taste and texture. In addition to the new recipe, the 90ml single stick comes in a new eye-catching premium pack design to elevate its visibility in freezers and help boost impulse sales.
