Unilever, in partnership with independent chocolate manufacturer Kinnerton, is introducing a new range of premium Magnum Chocolate, available to retailers from September 2015.
Each product is made from high quality ingredients including Rain Forest Alliance (RFA) certified cocoa and features the taste of Magnum chocolate. The new collection offers four new lines, all presented in premium packaging:
- Magnum Signature Block Chocolate Bars come in a 90g sharing format (rrp £1.69) and are available in three flavours: white chocolate with Madagascan vanilla pods, single origin dark Magnum chocolate with cocoa nibs, and classic Magnum milk chocolate
- The Magnum Chocolate Collection is a luxury assortment of milk, dark and white chocolates, made with premium ingredients and flavours including salted caramel, raspberry, double chocolate, almond, and praline. It is available in both 180g (rrp £6.00) and 280g (rrp £12.00) boxes
- The 31g Magnum Chocolate Almond Bar (rrp 80p) consists of a bar made of almond truffle, roasted almond pieces and a double layer of thick Magnum white chocolate and classic milk chocolate
- Magnum Chocolate Thins are available in three flavours – Classic, Expresso and Mint – at an rrp of £5.00 per 180g box.
Chloe Irwin, Senior Licensing Manager at Unilever UK, commented: “This is one of 2015’s most exciting innovations in confectionery. Delicious tasting chocolate has always been at the very heart of Magnum, so the launch of a new range of contemporary premium chocolate is a natural extension for us, giving ice cream fans lots more reasons and occasions to enjoy Magnum.”
Kate Waine, Marketing Director at Kinnerton Confectionery, added: “Product trials have been hugely positive with feedback complimenting the quality of the chocolate and the mixture of flavours. Magnum is an iconic, global brand worth £2bn and the new range of premium chocolate will build on the strength of the Magnum identity and benefit from the significant ATL support it enjoys.”
