In the gin brand’s first global activity since 2018, Tanqueray has launched ‘Let’s Live Magnificently,’ a new campaign that invites people to actively choose to make this very minute as special as it can be.
The campaign consists of a series of TV and digital ads, bolstered with out-of-home activity. All are designed to deliver those ‘sips and tips’ that ensure we’re living life to the full – and presumably holding a G&T.
Nitesh Chhapru, Global Brand Director of Tanqueray said: “At the heart of the campaign is a simple idea that we all have the choice to turn any moment into something special with just a bit of inspiration and imagination.”
The campaign rolls out across Britain, Europe, North America, Australia and Brazil over the coming months.
