Unilever’s male toiletries brand Lynx has added a new range, Sunset Fresh, to its core portfolio.
Available across convenience and wholesale channels, the Sunset Fresh fragrance is available in multiple formats – body spray, anti-perspirant, stick and shower gel – to appeal to a wide range of shoppers. The fragrance profile has been designed to resonate with Lynx’s core audience of 11–34-year-olds.
The launch will be backed by a £2m marketing campaign running from July to September.
The full Sunset Fresh range comprises:
- Lynx Sunset Fresh Body spray 150/200/250ml aerosol (RSP £3.95 – £5)
- Lynx Sunset Fresh Anti-perspirant 150/200/250ml aerosol (RSP £3.95 – £5)
- Lynx Sunset Fresh Roll on 50ml (RSP £2.25)
- Lynx Sunset Fresh Shower Gel 225/500/700ml (RSP £1.25 – £3.50)
