Lynx has added a brand-new fragrance to its core range, Jungle Fresh.
The new fragrance is available now in body spray, anti-perspirant, stick and shower gel formats.
The launch will be supported by a £2m marketing campaign running from July to September 2024.
Jungle Fresh pulls on current trends for herbal and botanical influences, with woody and earthy notes interspersed with bursts of lavender and citrus. The product has been developed to meet Gen Z’s leading fragrance preferences, with the demographic preferring scents described as ‘clean’ and ‘refreshing’.
Monique Rossi, General Manager, Deodorants at Unilever UKI, commented: “Innovation is fundamental when it comes to recruiting shoppers into the deodorant and shower gel categories. As the number one male toiletries brand, Lynx is in a strong position to work with world-leading experts to develop on-trend fragrances that we know Gen Z will love – and as a result we play a critical role in driving category growth.”
Jungle Fresh is available in the following formats:
- Body spray 150ml/250ml aerosol – RSP £4 (150ml)/£5 (250ml)
- Anti-perspirant 150ml/250ml aerosol – RSP £4 (150ml)/£5 (250ml)
- Stick 50ml – RSP £2.25
- Shower gel 225ml/500ml – RSP £1.25 (225ml)/£2.75 (500ml)
