Lynx has launched a marketing campaign to support new limited-edition packaging that trumpets its Lynx Africa variant as the GOAT (Greatest of all Time) when it comes to male fragrances.
Part of a £13m marketing investment, the campaign kicks off with a new ad that is streaming across TV, video on demand, cinema, YouTube, Twitch and Spotify, and features an animated goat holding a Lynx Africa Body Spray.
The campaign also includes digital out-of-home and social media activities.
Josh Plimmer, Senior Brand Manager for Lynx, commented: “As the nation’s number one male fragrance, we’ve elevated Lynx Africa to GOAT status. We’re continuing to evolve the brand in line with Gen Z’s values, interests, and aspirations to recruit the next generation of shoppers by getting closer than ever to their world. It is crucial for Lynx that we continue to maintain relevancy amongst younger consumers and so Gen-Z will continue to be a real focus for us.”
