Walkers is launching a new competition for retailers in conjunction with its biggest ever on-pack lunch promotion which offers one in six shoppers the chance to win a free lunch up to the value of £4.
Launching today (Monday), the competition offers retailers the chance to transform their CSN fixture and win free lunches for the first 100 customers that walk through their doors over one lunchtime period.
The activity is being launched off the back of recent research findings which Walkers has unveiled, suggesting that there is still a huge sales opportunity for retailers to unlock lunchtime sales.
Phil Childs, Impulse Category Controller at PepsiCo commented: “We have worked with him! to dig deeper into the importance of the lunchtime occasion and meal-deals in driving sales for retailers. Our research has shown that whilst 97% of retailers believe that meal-deals are important or very important to driving incremental sales, only 21% of retailers are currently offering them, highlighting the huge sales opportunity currently being missed by 79% of retailers.”
To enter, retailers should send their name, address and telephone contact number on a postcard to: Walkers Lunch CSN Fixture Makeover, Cirkle, Canon House, 27 London End, Beaconsfield, Buckinghamshire, HP9 2HN.
