Pernod Ricard UK (PRUK) has appointed Lucy Bearman to the position of Wine Portfolio Director.
Bearman will be responsible for leading marketing campaigns for PRUK’s portfolio of wines and delivering NPD to grow PRUK’s market share in wine.
She joined PRUK in 2012 and has since held several positions within Brand Marketing, Category and Customer Development, as well as Director of Strategy, Portfolio and Insights, and holds over 20 years’ experience in the wine industry.
Commenting on the appointment, Raja Banerji, PRUK Marketing Director, said: “Lucy’s appointment will allow us to leverage her wine expertise to reinforce our Spanish leadership position, accelerate our New Zealand portfolio and lead growth in the premium Australian category, further bolstering our already strong position in the Off-Trade.”
