Lucozade has launched Lucozade Zero Tropical, the brand’s first-ever flavour that’s exclusive to the Lucozade Zero range.
The new drink is available now in 500ml bottles (RSP £1.49, cases of 12) and 4 x 380ml multipacks (RSP £2, cases of six).
A comprehensive marketing campaign including outdoor advertising, PR, digital and social media activity goes live in the summer.
Zoe Trimble, Head of Lucozade Energy at Suntory Beverage & Food GB&I, commented: “We spoke to retailers and 84% told us they would be interested in stocking a new flavour from Lucozade Zero. We also know that one in three shoppers would buy more Lucozade Zero if a new flavour was available. With our track record of NPD and tropical-flavoured energy drinks growing at 22%, we’re confident Lucozade Zero Tropical will support our retail partners at launch and beyond.”
