Suntory Beverage & Food GB&I (SBF GB&I) has launched Lucozade Sport Zero Sugar.
Available in Orange & Peach and Raspberry & Passion Fruit flavours, Lucozade Sport Zero Sugar is designed specifically for those taking part in sporting activities. It contains only four calories per serving, as well as sodium and vitamin B3 to help reduce tiredness, and is non-HFSS.
It comes in cases of 12 x 500ml bottles (RSP £1.39) and 4 x 500ml multipacks (RSP £3.50).
The launch will be supported by a marketing campaign from April, with activities including PR, digital and social media advertising.
Tom Bell, Head of Marketing for Lucozade Sport at SBF GB&I, said: “As the nation’s favourite sports drink, we are excited to bring a new offering from Lucozade Sport. We know that more and more people are living an active lifestyle and hydration is a key need in this moment. This spring we are launching a thirst-quenching zero sugar fitness drink containing sodium and Vitamin B3 that tastes great. We can’t wait for people to try it.”
For more information on ranging and category advice, retailers can visit SBF GB&I’s dedicated soft drink site SimplySoftDrinks.com.
