Lucozade Sport has teamed up with footballer Jude Bellingham to launch new Lucozade Sport Ice Kick.
With a kick of zesty citrus flavours, the new sports drink is available in 500ml bottles, both plain (RSP £1.75) and price-marked at £1.50, as well as a 4 x 500ml multipack (RSP £4).
All formats feature the Real Madrid and England player on the front of pack, and Bellingham also takes centre stage for a marketing campaign that accompanies the launch. This includes video content on both Lucozade Sport’s and Bellingham’s social channels. A suite of point-of-sale materials is also available to convenience retailers.
The brand advised retailers to site the new variant alongside its core Orange and Raspberry flavours as well as Blue Force – last year’s addition – to capture attention from existing and new shoppers alike. The icy cues of the bottle, including condensation drops on the label, have been developed to help retailers drive impulse sales from shoppers looking for chilled hydration and fuel, or simply something new and refreshing from the category.
