Lucozade has launched a new addition to its Lucozade Sport range – Mango & Passion Fruit – which is available in 500ml (rrp £1.06) and 4x500ml multipack (rrp £3.69) formats.
Vicky Morgan, Marketing Manager for Lucozade Sport, is confident the new flavour will drive incremental sales and build on the success of the Brazilian Guava variant, which launched last year.
“We are pleased to continue helping retailers make the most of the trend for exotic flavours within the sports and energy drinks category,” she said. “Our research shows that the new Mango & Passion Fruit flavour is set to be a hit with both new and existing shoppers.”
The launch is supported by a £9m marketing investment including TV, sponsorship, digital and in-store activity.
