Lucozade Sport has partnered with The Football Association to give both shoppers and retailers the chance to win a host of football-related prizes, topped off by an Ultimate Football Experience.
The winner of the money-can’t-buy top prize and a friend will enjoy an England team training session at St George’s Park to get game-ready, as well as pitch-side access prior to an international match with full hospitality and signed merchandise.
In-store by PoS materials encourage shoppers to text ‘WIN’ to 62123 for their chance of netting a prize. The campaign is also supported by PR and advertising activity, including social media and online content.
For every entry received, Lucozade Sport will donate 10p to Football Beyond Borders (FBB). FBB is an education and social inclusion charity that uses the power of football to change the lives of disadvantaged young people, helping them to achieve their goals and fulfil their potential through sport. The money raised will enable the charity to hire new project leads, helping to deliver more grassroot campaigns and educate the next generation of athletes.
Lucozade Sport is also running a competition just for retailers. By scanning the QR code on PoS material in depot when buying any case of Lucozade Sport, retailers can win a full football kit for their community. With exclusive Lucozade Sport-branded player kits as well as push-up bars, resistance kites, skipping ropes, cones and more, the prize contains everything your local team needs to train, play and score together!
Tom Bell, Head of Marketing for Lucozade Sport at Suntory Beverage & Food GB&I commented: “We wanted to bring something special to retailers’ stores to help them make the most of the sporting occasion this season. Our partnership with The FA and summer activation is incredibly exciting and we’ve got money-can’t-buy prizes and experiences up for grabs for both retailers and shoppers!”
