Lucozade Energy has teamed up with Xbox to give shoppers the chance to win big with a new on-pack promotion landing in stores from early May.
By scanning a QR code on pack, Lucozade Energy drinkers will have the chance to win a host of prizes to meet all their gaming needs – including Xbox Series S consoles, complete with Xbox Game Pass Ultimate 12-month subscriptions. And, to celebrate the Season 2 launch of Halo Infinite, shoppers can redeem exclusive in-game bonuses with every promotional bottle purchased.
Convenience retailers also have the chance to win an exclusive Xbox prize pack, including an Xbox Series S console, to raffle off to their shoppers. The winning retailers will receive a full toolkit to run the competition, consisting of posters, entry cards for the till, and point-of-sale materials to create a buzz in store and encourage shoppers to enter the raffle. To be in with a chance of winning, retailers should email SBFTrade@hanovercomms.com with their name, store name and address by 27 May 2022.
The promotion will see bottles of Lucozade Energy, Orange, Original, Apple and Cherry transformed with limited-edition Halo sleeves that feature the game’s Master Chief character.
It will be live on-pack from May until August across multiple formats: 380ml (standard & PMP), 500ml, 900ml, and 4x380ml multipacks.
The promo will be supported by £2m total spend, which includes out-of-home advertising, a Snapchat lens, a webpage takeover on gaming fan website Fandom and a partnership with live streaming site Twitch.
Zoe Trimble, Head of Lucozade Energy at Suntory Beverage & Food GB&I, commented: “Over two-thirds of people play video games in the UK, and with the rise of Twitch and esports, it’s become a major form of entertainment.
“Every single bottle included in the promotion has a guaranteed prize for shoppers to redeem, so this is undoubtedly one of our biggest promotions yet. As well as this, retailers can get involved in our raffle competition to create even more fun in their stores by rewarding their shoppers with an exclusive prize pack!”
