Lucozade is hoping to add a splash of summer to soft drinks shelves with the launch of new Lucozade Energy Raspberry Ripple.
The new flavour is available now in 380ml plain and price-marked packs (RSP £1.25).
The launch will be supported by a bespoke social media marketing campaign as well as total brand activity throughout the year.
Lucozade hopes it will build on the success of its Citrus Chill variant, which launched last February and added £1.73m in category sales. Overall, the Lucozade Energy flavours range has contributed £60.7m worth of sales to the energy category.
Zoe Trimble, Head of Lucozade Energy at Suntory Beverage & Food GB&I, commented: “The Raspberry Ripple name is iconic and nostalgic for British consumers, and we’re confident that the combination of such a great-tasting flavour and the Lucozade Energy brand will be a hit.
“Lucozade Energy Raspberry Ripple should join recent Lucozade Energy flavour launches Citrus Chill and Watermelon & Strawberry Cooler on shelf to help retailers offer something for every shopper.”
