Suntory Beverage & Food GB&I has partnered with independent retailers up and down the country to ‘wrap’ their stores in the branding of new Lucozade sub-brand, Lucozade Alert.
The giant full-colour wraps cover the external windows of stores from Weymouth to Glasgow, making Lucozade Alert unmissable to passers-by and aiming to drive awareness and sales of Lucozade’s biggest product launch in years.
Each display features brain teasers, product shots of both Tropical Burst and Cherry Blast variants and talks up Lucozade Alert’s main selling points: high caffeine, vitamin B3 and full flavour.
