Lucozade Alert has returned with a fresh new look, intended to stand out on shelf and appeal to more shoppers.
After generating £1m in sales in under two months at launch through wholesale and convenience stores in September 2021, Lucozade Alert has invested in a new colourful 500ml can design across all three flavours: Cherry Blast, Tropical Burst & Original Lucozade.
Aoife McGuigan, Head of Lucozade Alert at Suntory Beverage & Food GB&I (SBF GB&I), said: “The updated pack design presents a fresh opportunity to drive shopper engagement, encourage trial and drive additional purchases to help increase sales even further.”
