Lucozade is adding something new to soft drinks chillers this month with the launch of Lucozade Alert: a new stimulation drink range that contains naturally-sourced caffeine and vitamin B3.
It will be available from mid-September in Tropical and Cherry flavours in cases of 12 x 500ml cans (RSP £1.55). £1.39 price-marked packs will also be available.
The launch will be supported by PR, digital and social media advertising.
Brand owner Suntory Beverage & Food GB&I advised retailers to range the cans within their current stimulation category in the chiller, and away from Lucozade Energy as it caters to a different consumption need.
Zoe Trimble, Head of Lucozade Energy at Suntory Beverage & Food GB&I, said: “Lucozade Alert is high in caffeine with Vitamin B3 for an energising boost, all with the great Lucozade taste that your shoppers know and love.
“We’re delighted to be bringing this new non-HFSS product to market.”
