Alcohol-free beer brand Lucky Saint has joined drinks industry watchdog The Portman Group as an associate member – the first alcohol alternative company to do so.
Lucky Saint launched in the UK in 2018 with a 0.5% unfiltered lager. It added a 0.5% hazy IPA to its range in January 2024.
It joins Coca-Cola GB and Punch Pubs as associate members. Suntory Global Spirits, which signed up as an associate member last August, is now a full member.
The associate member category was launched in 2024 to further increase representation across the entire sector, bringing The Portman Group’s overall membership to 21 companies from across the drinks industry – the largest ever.
