French biscuit brand Lu has added a new price-marked pack to its Lu Le Petit Chocolat range.
The new 150g packs are available now, price-marked at £1.69.
Charlotte Parkes, Senior Brand Manager for Lu at Mondelez International, commented: “We always strive to support retailers by including our top-selling products as PMPs and the new launch will help further establish the Lu brand within the convenience channel, as well as encourage trial of the wider range.”
Mondelez advised retailers should be sure to stock up on the new format to make the most of the brand’s success and marketing investment in 2023.
For more ranging and merchandising advice, retailers can visit the Snack Display trade website.
