Mondelez is launching its French biscuit brand LU in the UK with four variants: Le Petit Chocolat, Le Petit Beurre, Le Petit Biscotte, and Le Petit Citron.
Le Petit Beurre (167g, RSP £1.50, cases of six) is based on the brand’s original biscuit from 1886. Its oblong shape took inspiration from French tea mats used at the time. The additional design flourishes reflect the calendar year – 4 corner ears for the 4 seasons, 52 teeth for each week of the year and 24 indents for the 24 hours of each day. Who’d have guessed.
Le Petit Chocolat (150g, RSP £1.50, case size 14) pairs the Petit Beurre with a layer of milk chocolate. It features the ‘Petit Ecolier’ (little schoolboy) figure, moulded into the chocolate and designed by French painter Firmin Bouisset.
Le Petit Citron (140g, RSP £1.50, cases of seven) brings a soft texture and delicate lemon flavour to the range, while Le Petit Biscotte (200g, RSP £1.50, case size 10) pairs the flavours of brown sugar and cinnamon with a rich crunchy texture.
Charlotte Parkes, Senior Brand Manager, LU, said: “It’s not every day that you can say you’ve worked with a French icon. LU’s range is a real treat and these treats are sure to be a hit with biscuit lovers in the UK. With these four varieties, we bring something truly unique to shelves. Each with their own irresistible flavour, these recipes have more than stood the test of time.”
