Swizzels has given its Love Hearts sweets a digital makeover with the introduction of limited-edition emoji-themed packs.
Love Hearts, which features over 150 romantic messages, has introduced the nation’s favourite emojis into its traditional packs. Swizzels carried out research before selecting Britain’s 11 most commonly used emojis to be printed on the iconic sweets.
Limited-edition packs are available in 24-count shelf-ready outers. Individual rolls RSP at 30p.
The launch is supported by a comprehensive on-pack and digital support package. The #ShareTheLove campaign encourages consumers to purchase the sweets and ‘share the love’ on social media. Animated messages can also be shared digitally with friends and loved ones.
Mark Walker, Sales Director at Swizzels said: “Our Love Hearts roll is Swizzels’ overall bestselling countline and by adding in these new emoji-themed sweets to our more traditional messages, we are ensuring Love Hearts continue to appeal to a wide audience, driving sales even further.
“The limited-edition packs have also undergone a bold new redesign in line with the new additions, giving the packs strong shelf impact guaranteed to catch the attention of shoppers.”
