Voting opens today (March 20) for The People’s Projects – a partnership between the Big Lottery Fund, ITV, STV and The National Lottery that gives the public a say in awarding National Lottery funding to local projects across the UK.
Three million pounds of National Lottery funding is up for grabs this year, which will be distributed across 19 regions in the UK, with three prizes of up to £50,000 being awarded per region and a further two discretionary prizes of up to £5,000 available.
National Lottery outlets should already have received an initial POS kit in support of the campaign. An additional Playstation wing and window poster will be distributed this week. Select stores will also receive up-weighted POS items such as a banner, window vinyl and bunting.
On top of this, Camelot staff will be out and about, distributing additional POS and promotional items. They will also talk to retailers and Lotto players about The People’s Projects, and encourage as many people as possible to get online and vote for their favourite project.
Retailers and their customers can go to thepeoplesprojects.org.uk and search by their postcode to find and vote for projects in their area.
James Pearson, Head of Retail for Camelot, said: “The People’s Projects really gets people involved in how National Lottery funds are distributed in their local area. It’s a great opportunity for retailers to engage with their customers and actively involve them in the voting – reinforcing that important link between the money people spend in stores each week on their National Lottery tickets, and the massive difference that National Lottery funding makes to communities up and down the country.”
