Vaping brand Logic has updated its Logic LQD e-liquids range, including a new bottle design and a lower RSP.
The enhanced range slots into the refillable Reduced Risk Products segment – now the fastest growing segment within the Vaping category.
With an RSP of £3.99 for 10ml, the new bottles feature a screwcap lid and travel-size design.
Available in tobacco, cherry, menthol and berry mint, the Logic LQD e-liquid range reflects the most popular vaping flavours – fruit (30%) menthol (22%) and tobacco (20%).
Nick Geens, Head of Reduced Risk Products at JTI UK, commented: “With the vaping category growing 9.3% in the last two years, JTI is committed to continuing to innovate to ensure we meet the needs of the ever-growing number of vaping consumers in the UK.
“We have a dedicated insights team that tracks market trends, so we can be sure to provide retailers with new Logic products that allow them to maximise the profit potential of the category. We are confident that this update to our Logic LQD e-liquid bottles will provide consumers with value, convenience and on-trend flavours – in turn, helping retailers enhance sales.”
The update follows the extension of the Logic LQD e-liquid range to include new lower strength (6mg) options earlier in the year.
