Walkers has launched a new TV campaign to support its on-pack Holiday promotion.
The advert features a daydreaming Gary Lineker declining the invitations of various holidaymakers with the excuse that he “needs a P”. It transpires that the football pundit is eating a bag of Walkers and needs the letter P to spell Cyprus and win a holiday.
Thomas Barkholt, Marketing Director at Walkers, commented: “We are confident that the campaign will drive sales for retailers in an already growing snacking category, as well as winning consumers back into store to collect more packs, resulting in more letters and ultimately a greater chance of winning a seven night holiday.”
