Italian drinks company Molinari has relaunched its Limoncello di Capri with a refreshed bottle and packaging.
The liqueur is made from 100% Sorrento IGP lemons – a type of fruit specific to the region that is higher in essential oils, Vitamin C and flavour. The manufacturing process has remained unchanged over the years and production of the liqueur takes place on the Gulf of Sorrento itself.
The rebrand comes at a time when the Limoncello market is becoming more crowded and aims to set Limoncello di Capri apart from less authentic competitors. The packaging is designed to appeal to an international market – premium, with a bottle that reflects the region’s island cultures.
Nick Gillett, Managing Director of UK distributor Mangrove said: “With the rise of the spritz and the UK’s new-found love for Italian spirits and liqueurs, there is no better time for Limoncello di Capri to make its mark as a versatile drink that can be enjoyed in a variety of ways, by new audiences.”
