JTI is introducing its first ever limited edition pack design for Sterling Roll Your Own. Available nationally across all trade channels, throughout February and March while stocks last, the LEPs will feature an intricate leaf design and limited edition flash, and run across 12.5g, 25g and 50g standard price variants, as well as price marked packs (PMPs).
Jeremy Blackburn, JTI’s Head of Communications, says: “Sterling RYO continues to perform extremely well, built on the strength of the UK’s No.1 cigarette brand[i]. As the trend towards Value continues to grow, and to ensure full availability, it’s important for retailers to stock up on the completeSterling range, both RYO and cigarettes, and demonstrate to existing adult smokers that they are getting the best possible choice and value.”
For further information, as well as bespoke cigarette merchandising and retailing advice to help maximise sales, retailers can contact their local JTI representative.
