The Barr range has a new limited edition flavour in the shape of Barr Bubblegum, which is available until early October. AG Barr says the launch taps into a growing flavour trend in other categories and, with its eye-catching colour and packaging, will stand out. To support the Bubblegum launch, Barr will be investing in a heavyweight TV campaign in Scotland from 5th August for eight weeks. The TV advert, which was the brand’s first ever when it appeared in January this year, emphasises the wide range of variants the Barr brand has to offer.
