JTI is introducing three limited edition tin designs for Hamlet ahead of the festive season. Available from 1st November, the three ‘manly knowledge’ designs, printed directly inside the inner lids of Hamlet 5s, Hamlet Miniature 5s and Hamlet Miniature 10s, feature a “stream of etiquette wit”. The tins can be identified externally by a “Limited Edition” motif printed on the outer lid and the cigars will be protected by a premium quality, translucent inner liner.
Jeremy Blackburn, JTI’s Head of Communications, says: “The Christmas period can be a time of increased sales potential for cigars, so it’s important retailers ensure they’re offering a comprehensive range to capitalise on this seasonal opportunity. Choice and availability is key – during this period retailers should stock the most popular cigar formats, as well as the right brands, including our new Hamlet limited edition tins, to ensure they don’t miss out on their share of the profits.”
Worth a total of £298m Nielsen Market Track 2011 per year in gross retail sales, the UK cigar market continues to be an extremely important and profitable category for retailers.
Last year, cigar volume sales in December increased by over 6% compared to the preceding month. This volume growth is equivalent to an extra 2.4 million cigars sold and a gross retail value increase of £1.4m.
