Lifestyle Express has launched a brand new look for its premium convenience stores.
The new steel-grey fascia is intended to generate real kerb appeal, and offers a clean, fresh feel with updated internal and external graphics. The new design stays true to the standard Lifestyle Express branding, but with a contemporary colour as an alternative to the traditional blue and green.
Stuart Johnson, Landmark Wholesale Retail Controller, said: “At Lifestyle Express, we know how important it is to make a great impression in a highly competitive market and with this new design we’re offering real stand-out appeal for retailers. With our premium store formats, Lifestyle Value and Lifestyle Extra, launched earlier this year, our retailers have the perfect format to best reflect their trading locations.”
Several stores have now been converted to the new grey fascia, including Uzair Ali’s Lifestyle Extra store in Motherwell (pictured). Uzair’s store held a grand opening which proved a huge hit with the locals; featuring a bouncy castle, face painting, a piper and a queue that stretched down the road. The first 50 customers through the door received a bag for life filled with Lifestyle own-brand goods.
