United Biscuits is offering consumers a one in ten chance to win a McVitie’s sweeet friend character with a £3m on-pack promotion that will be backed by television advertising.
The competition features on over 35m packs across 36 different biscuit and cake SKUs, including the majority of the McVitie’s range. Each pack contains a unique code which consumers can text to find out if they have won. There will also be a number of no-purchase-necessary chances to win via website, social media and PR activity.
A range of promotional material is available for retailers, including bespoke shippers and in-store POS.
Sarah Heynen, Marketing Director of Sweet Biscuits at United Biscuits, commented: “With a one in 10 chance of taking a sweeet friend home, we are confident the promotion will build further excitement about the McVitie’s brand, providing a fun initiative for retailers to take to their customers, and helping to boost engagement with the broader biscuits category.”
