Levi Roots is introducing fully recyclable clear plastic bottles for its Caribbean Crush variant – alongside updated labelling.
The move from green to clear bottles is intended to aid consumer navigation. Rolling out first are 500ml bottles, in April, followed by 2-litre formats the month after.
The introduction of the new packaging unifies the full Levi Roots range to offer 100% recyclable bottles, including lids. The clear plastic bottles also signpost to consumers the recyclability of the packaging, making it easier for them to dispose of responsibly.
Jenny Powell, Brand and Innovation Controller at brand owner Nichols, said: “Levi Roots is a well-established brand within the Nichols plc family and we’re delighted to launch our 100% recyclable Caribbean Crush bottles into the market.
“As a business, we want to ensure that we’re creating a happier future for our planet by doing things the right way. By making the bottle clear we’re able to make it easier for consumers to navigate the recyclability of the products, as well as ensuring we align the look and feel across all of the Levi Roots flavour variants.”
