Lenor has launched a new range of fabric conditioners, specifically designed to respond to the 76% of consumers who say they dream of spending more time outdoors.
Available to retailers now, the Lenor Inspired by Nature collection comes in three scents: Deep Sea Minerals, Silk Tree Blossom and Shea Butter.
The new range uses Lenor’s Scent Bubbles technology to release scent throughout the day when clothes are rubbed.
Cristina Sztoika, Lenor Brand Manager at P&G, commented: “With our new Lenor Inspired by Nature collection, we are aiming to grow the category further and drive opportunities for retailers by providing shoppers with nature-inspired scents from a brand that’s renowned for its long-lasting freshness versus competitors.”
The Inspired by Nature range is being supported with a substantial advertising campaign, which is live now and will run throughout the rest of the year on both terrestrial and digital TV channels.
Lenor Inspired by Nature is available now in 875ml packs, at an RSP of £3.50.
