Lactalis has launched a new out-of-home campaign for its Leerdammer cheese slices brand.
With the running theme ‘Deliciously Different,’ the new ads champion Leerdammer’s mild and nutty taste, which is central to its identity.
Featuring five different ads across a number of media formats, the campaign is running in more than 5,000 outdoor sites across the UK. It is set to reach an estimated 22 million people and make over 170 million impressions.
The new ads include ‘Mild & nutty, slap me on your butty,’ for Leerdammer Original and ‘Mild & Light, come on take a cheeky bite’ for Leerdammer Light.
Heloise Le-Norcy Trott, Marketing Director at Lactalis UK & Ireland, says: “Leerdammer is famous for its nutty and mild taste and our new ‘Deliciously Different’ campaign is all about communicating its unique taste cues and using Leerdammer’s comedic and light-hearted tone of voice to connect with consumers in a truly impactful way.”
