L&B Blue gets menthol launch

L&B Blue gets menthol launch

Imperial Tobacco has extended the recently launched L&B Blue Superkings range with the introduction of a Menthol variant.

L&B Blue Superkings Menthol 19s will be available to retailers from the end of October with an rrp of £6.79. Price marked packs will also be available while stocks last at £6.55.

Designed to suit the preferences of those adult smokers who are seeking a lower priced, quality product from a great brand, L&B Blue has helped to strengthen the economy price sector.

The company says the extension of L&B Blue Superkings with a menthol variant reflects the growing popularity of adult smokers who are seeking a quality blend Superking Size menthol cigarette at a great value price point; as well as capturing the increasing number of adult smokers who are down-trading.

Over 48% of cigarettes in the economy-priced sector sold by retailers are above King Size. Menthol remains an extremely important flavour variant within the category and accounts for almost 10% of Total FMC Market.

Rebecca Cottee, Brand Manager for Lambert & Butler at Imperial Tobacco, said: “By introducing a menthol variant to the range we hope to build on the momentum of the hugely successful L&B Blue brand which has already achieved a 1.69% market share in its first six months. Consumers are increasingly seeking quality products from big brands but at a lower price. L&B’s strong brand name and heritage denotes L&B Blue as an entirely different offering from the more premium Lambert & Butler silver range. Together with the existing L&B Blue range L&B Blue Superkings Menthol offers retailers a strong margin of 6.67% making it a must-stock product for retailers.”

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.