Lavazza serves up Wimbledon-themed ad

Italian coffee company, Lavazza, has launched a new advertising campaign featuring its global brand ambassador, world no.1 men’s tennis player Jannik Sinner.

Under the tagline ‘More than a cup,’ a new 30-second light-hearted ad filmed at Wimbledon nods to the brand’s passion for excellence.

The ‘More than a Cup’ commercial airs on video on demand and YouTube. The campaign also includes programmatic, social media, and out-of-home activities.