KP’s Tyrrells brand has launched a new media campaign to promote its Lentil Crisps.
Airing until 23 May, this latest instalment of the ‘Tyrrellbly Tyrrellbly Tasty’ campaign runs across major video-on-demand services including ITV, All 4, Sky and STV.
The campaign champions the taste of the snack, once again featuring classic Pathé footage. The advert focuses on the taste of the crisps, their health credentials and the quality of the ingredients.
Dan Winslet, Global Tyrrells Marketing Controller, commented: “We are delighted to see Tyrrells Lentil Crisps make its media debut. Focusing once more on the brand’s strong taste credentials, authentic ingredients and unique personality, the new creative will drive awareness and sales of this delicious healthier snacking option from a trusted premium brand.”
