Heinz is launching a new flavour, Golden Multigrain, into its Biscotti range of infant biscuits.
The addition is an ‘on the go’ snack for ages seven months and over, with each 60g pack containing 12 finger biscuits which are high in fibre.
Sold alongside other flavours such as Chocolate, Banana and Heinz’s most recent launch, Mango and Apricot, all of which contain no artificial colours, flavours or preservatives, this new addition is also made from baby grade ingredients. It has been designed to help dexterity and self-feeding in young children and contains eight key vitamins and minerals.
Heinz is currently the number one brand in the infant biscuit category, with a 52.9% unit share.
“Our Biscotti range continues to be a popular choice for busy mums and the introduction of this new flavour demonstrates our commitment to continue to expand and develop the choices available to consumers,” said Nina Shanahan, Senior Brand Manager at Heinz.
“We look forward to continuing to develop our infant feeding offer and innovating the category and hope to see even more success.”
