Volvic has joined forces with Star Wars: The Last Jedi, ahead of the sci-fi film’s December 15 release.
New label designs feature Star Wars characters and words to express inner strength, helping consumers to ‘Find Their Force’. A new five-strong collectable range of glow-in-the-dark mascot bottles is also available.
The new glow-in-the-dark line-up replaces the current Disney Volvic range, which includes Frozen and Star Wars characters. The fresh label design features across Volvic’s plain water range.
To raise consumer awareness of the product launch, Volvic is supporting the initiative with TV, out-of-home and digital activity.
Tom Hickton, Brand Lead on Volvic UK & Ireland, commented: “We are always looking for ways to make hydration more appealing and fun to youngsters. The fact that our new mascot bottles glow in the dark is an innovative feature that delivers a real stand-out USP to help us achieve this.”
