Landmark Wholesale has got 2016 off with a bang, unveiling its biggest ever £1 promotion.
The £1 Attack promotion runs from 25th January to 13th February on over 100 bestselling products, including Tango, Coke Zero, Cadbury Milk Chocolate Fingers, Evian, Monster Munch, Weetabix and Ribena. Every product is priced at £1 for a single product or for a multi-buy deal.
All You Need For A £1 Attack is one of many category and own-brand promotions planned for 2016 by Landmark, following 2015’s All You Need promotions. These promotions offer retailers excellent margins and, as an added bonus, Lifestyle Express retailers can also get £30 Cash Back.
“We know the pressure faced by independent retailers and we want to help them fight back with great deals against the discounters and supermarkets,” said Phil Marx, Landmark Wholesale Marketing Controller. “This is our biggest ever £1 promotion and we’re giving retailers a brilliant start to the year by offering so many fantastic products at such great prices.”
As part of the in-depot campaign, Landmark will also provide retailers with advice on how to make the most of these promotions, including POS and stock advice. If retailers purchase the 12 bestsellers plus more of the deals available, they can make even bigger savings.
The promotion is available exclusively in Landmark Wholesale member depots.
News of the promotion comes as Landmark Wholesale member Dr Rami Ranger is awarded a CBE in the New Year’s Honours List. He was recognised for “his outstanding services to business and community cohesion in the UK”.
“To receive such a prestigious award is a fantastic achievement,” said Martin Williams, Landmark Wholesale Managing Director. “I am absolutely delighted for Rami and his family and everyone at Landmark would like to congratulate him on the wonderful news.”
