Landmark Wholesale is launching Fruqua, its first fruit-flavoured water.
Available in three flavours – Strawberry & Kiwi, Lemon & Lime, and Apple & Blackcurrant – all with No Added Sugar, Fruqua is pricemarked at 35p and offers retailers a 32% margin.
“Fruqua is a fantastic choice for shoppers looking to satisfy their thirst while on the go,” said Jon Burton, Landmark Wholesale Senior Trading Controller. “With sales of waters currently growing ahead of the soft drinks market, accounting for almost 20% of all unit sales, we were keen to meet customer demand. We know that UK shoppers are looking for healthy options that are affordable but without compromising on quality, and with one in three UK households drinking flavoured water, Fruqua meets this need perfectly.”
For a limited period, Fruqua is on offer exclusively in Landmark Wholesale member depots, priced at £2.19 per case (12 x 500ml) from 22 August – 10 September 2016, offering retailers 37% POR.
WSP is £2.39 (12 x 500ml), available only in Landmark Wholesale depots.
