Accolade Wines is celebrating the Queen’s Platinum Jubilee with the launch of a limited-edition Lambrini SKU.
To mark 70 years on the throne for Her Maj, Lamqueeni (6% ABV) will be available between mid-May and mid-June with an RSP of £3 per 1.25-ltr bottle.
Jubilee-themed bottles have the trappings of a royal celebration and are decked in bunting and sparkle, with three different colour variations available: gold, silver and rose gold.
With 12 million people expected to attend street parties and gatherings to mark the Queen’s 70th anniversary, the June bank holiday is expected to be a bumper weekend for retailers and alcohol sales.
Tom Smith, Marketing Director – Europe, Accolade Wines, commented: “We’re expecting big sales for Lamqueeni this summer alongside a big Royal celebration. There are three different designs to choose from; gold, silver or rose gold, with each label adorned with sparkles and bunting, which will really stand out on shelf. Whether it’s a drink with family and friends at a street party or at home once the kids are in bed in your fanciest pjs, we are confident the Lamqueeni range will be a hit with Lambrini and the Queen’s fans alike.”
