As part of its ‘Bring the Brini’ campaign, perry brand Lambrini has worked with Denise Van Outen to create a music video for the entertainer’s new single, ‘From New York to LA’, which is out now to support London Pride.
The video features a cast of LGBTQ+ dancers, extras and drag queens. Lambrini bottles and a ‘Bring the Brini’ neon sign are also prominent to drive awareness of the campaign and the partnership with Van Outen.
Tom Smith, Marketing Director – Europe, Accolade Wines, said: “We’re proud to celebrate the LGBTQ+ community and join in with the festivities for London Pride with Denise.
“This campaign highlights the support we are putting behind Lambrini to drive a new brand perception and applaud our audience. We are putting Lambrini back on the radar for shoppers and the affordable brand has an important role to play in recruiting drinkers to the category.”
