Lactalis has called on Britain’s retailers to make the most of the cheese category’s potential in the build up to Christmas.
The dairy company recommended stocking up on the two highest grossing cheese categories – speciality and hot eating – as early as this month, as they see significant seasonal increases over the winter period.
Unsurprisingly, Lactalis highlighted its Président and Galbani brands as the two must-stock cheeses for Christmas, with both appealing to affluent shoppers and foodies. Key products traditionally experience a rise in demand with sales spikes throughout the months of October, November, and December. For Président this means Brie, Camembert, Crispy Bakes and Emmental. And for Galbani, Mascarpone and Dolcelatte.
Président is the number one Brie & Hot Eating brand, while Galbani is the best-selling Italian cheese brand in the UK.
Héloïse Le Norcy-Trott, Group Marketing Director for Lactalis UK & Ireland, commented: “Cheese is synonymous with Christmas in the UK. This is why we’re urging retailers to stock up on popular cheese lines as early as possible in the lead up to Christmas to capitalise on this significant sales opportunity.
“To fully capitalise on potential sales, we recommend introducing those popular cheese types even earlier than December, as in the last quarter shoppers are open to spending more on premium cheeses. In doing so, retailers will extend their seasonal sales, keep shoppers coming back, and add value to the category.”
