Accolade Wines has added a Pinotage to its Kumala Reserve range.
The launch follows a £1m investment by Accolade into Kumala’s ongoing ‘Keep it Kolourful’ marketing activity. The campaign, which features across digital, outdoor, print and in-store, aims to highlight the vibrancy and energy of South Africa.
“Sixty-four per cent of consumers state that they often or sometimes drink wine from South Africa,” said David White, Marketing Director at Accolade Wines.
“Specifically, Pinotage is South Africa’s indigenous grape varietal and our research has shown that there’s a real thirst for it with 49% of British wine drinkers open to trying it and wanting to know more about the varietal.”
Accolade describes its Pinotage as “rich and fruity” with robust flavours which complement Asian dishes, BBQ food and meat.
The range also includes Malbec, Shiraz and Sauvignon Blanc varietals.
Kumala Reserve Pinotage 75cl (ABV 13.5%) has an RSP of £8.
For further information, retailers should email customerservices@accolade-wines.com.
