German premium beer brand Krombacher has launched its Pils in a new 330ml sleek can format.
Golden in colour with an aroma balanced between hops and malts, the beer is crisp, clean, and full in flavour with a refreshing bitter finish.
Distributed in the UK through Manchester-based Morgenrot, Krombacher Pils (ABV 4.8%) is available now in cases of 24 x 330ml cans.
Stephan Kofler, Krombacher’s Director for Sales & Marketing in the UK & Ireland, said: “Our Pils has become a mainstay in quality on-trade establishments and leading retailers so with the ever-growing trend for cans, it was only right that we rolled out this new SKU.
“The desire for our authentic, natural, full-flavoured beers from retailers, pubs, restaurants, hotels and most of all consumers is continuing to grow and we are confident that this thirst for quality and real German provenance will only increase further as 2022 heats up.”
Krombacher registered its most successful year in the UK in 2021, after first launching over 30 years ago in 1990. The brand saw volume increase by 30% across both the on- and off-trades in 2021 against 2020 figures. Even when compared to pre-Covid 2019 figures, the 2021 sales still represents growth of just under 10%.
