KP Snacks has expanded its price-marked pack range with the launch of KP Mini Chips Salt & Vinegar £1.25 PMP (60g) and KP Mini Chips Beef £1.25 PMP (60g).
Both roll out into stores from mid-February. The launch coincides with a fresh new look for the Mini Chips range.
KP has also given its PMP portfolio of 45 SKUs a range and pricing restructure. The smaller format PMP portfolio features Space Raiders in 40p PMPs; alongside Discos, Skips and Wheat Crunchies, available from 50p; and the Hula Hoops core range and Pom Bear in 65p PMPs.
Meanwhile, Hula Hoops Big Hoops BBQ Beef remains the bestselling PMP on the market, retailing at £1.25 for a 70g pack.
Matt Collins, Trading Director at KP Snacks, commented: “We are committed to continuing to expand our extensive PMP portfolio with the right brands, flavours and great value price points to bolster sales for our trade partners.
“With the evolution to our PMP portfolio, we can continue to offer compelling and appropriate shared margins on our price-marked packs, whilst supporting new key PMP price points across our range, including £1.25.”
