KP Snacks has launched a new on-pack promotion as part of its continuing partnership with The Hundred, a 100-ball cricket competition.
The promotion gives consumers a chance to win £10,000 as well as daily cash and cricket-related prizes.
It runs across multipack, sharing and single formats from the KP brands which feature on the team shirts of the eight men’s and women’s teams competing in the tournament: popchips, Butterkist, Pom-Bear, Tyrrells, KP Nuts, Hula Hoops, McCoy’s and Skips.
Running until mid-August, the promotion gives shoppers the chance to win a grand prize of £10,000 or one of over a hundred £100 cash prizes. Eight New Balance cricket sets and two £65 vouchers for The Hundred shop will also be won each day.
The promotion spotlights KP’s ‘Everyone In’ campaign designed to encourage families to adopt healthier lifestyles by getting involved in cricket. First launched in 2021 alongside the inaugural The Hundred tournament, Everyone In supports KP’s commitment to deliver over a million opportunities to get active by 2033.
