KP Snacks has announced a new campaign in partnership with health charity Movember to get more people talking about testicular cancer.
The Queen of Drag and winner of season one of RuPaul’s Drag Race UK, The Vivienne, will act as KP’s campaign ambassador, featuring in video content to encourage those with testicles to check their nuts.
The social content sees The Vivienne burst into a changing room of footballers to their shock, telling them it’s time to check their nuts for signs of anything unusual as the best time to do it is after a warm shower. The content is humorous, before sharing self-examination guidance, with the main message being “Whoever you are, if you have ‘em, check ‘em.”
Jenny Blanco Barcia, KP Marketing Manager, commented: “We are extremely proud to be working alongside Movember for another year. KP is the UK’s most well-known and best-loved nut brand, and we want to use our brand awareness to help raise awareness of testicular cancer and get people talking as there can be a stigma attached to talking about it.
“The Vivienne’s sense of humour and appearances on Ru Paul’s Drag Race UK makes her the perfect ambassador to tell people ‘Whoever you are, if you’ve got testicles, check them’ as if caught early, there is a 95% chance of survival. The campaign aims to educate those with testicles on the importance of checking their nuts, and we encourage our consumers and retail partners to do just that.”
